The Great Cellphone Subsidy Con is indefensible no matter how you slice it — why should you keep paying the carrier for the price of a phone you've fully repaid? — and the two-year contract is an anti-competitive, anti-innovation greed machine. Those practices should stomp right across your outrage threshold.
Presumably the cellular companies do nothing to earn their
revenue but sit around counting the money that comes in.
The same charges of greed and anti-innovative anti-competitiveness could be made against a home owner or any renovator, or any investor of resources, who charges more for an improved product than the labor and materials required to make improvements in the product or to create a product or service to begin with. Pogue assumes that is that there exists a certain “just profit,” and that if a businessman earns more than this "just profit" or "surplus profit"--some arbitrarily fixed amount of revenue above quantifiable costs--he is ripping somebody off.
The same charges of greed and anti-innovative anti-competitiveness could be made against a home owner or any renovator, or any investor of resources, who charges more for an improved product than the labor and materials required to make improvements in the product or to create a product or service to begin with. Pogue assumes that is that there exists a certain “just profit,” and that if a businessman earns more than this "just profit" or "surplus profit"--some arbitrarily fixed amount of revenue above quantifiable costs--he is ripping somebody off.
I have never signed a multi-year contract for a cellular
plan, even in the days when prepaid options were much scarcer. Part of the
reason is that I didn't want to be locked in. Perhaps if I had had a more
urgent need to use a cell phone more sophisticated than a Tracfone, it would
have made sense for me to lock myself into a contract. I never felt ripped off
by multi-year plans because no one ever shoved a gun at me and said "Get
the multi-year plan or else!"
Is there something about multi-year cellular plans that
prevented Tracfone, other providers of prepaid plans, and T-Mobile from offering
a different approach? What a seller offers may not be optimal from the
perspective of a consumer's wish list that fails to take into account all
relevant considerations. But there is nothing "anticompetitive" about
not having done things the way a competitor
now does who tries to take customers from other businesses by doing something different
(i.e., by innovating). What's "anticompetitive" are coercive barriers
to entry--imposed by governments, not businesses (though businesses may wrongly
encourage governmental assaults on competitors).
If a company misrepresents what it’s selling, it's appropriate
to criticize this as dishonest. (Do people generally misunderstand the basic
terms of the cellular contracts they agree to, however?) But it’s wrong to
criticize a company as "greedy" for charging more than it is "supposed" to charge for services on terms nobody was obliged to
accept to begin with. There's nothing wrong with self-interested pursuit of
profit per se. Nor with self-interested pursuit of the benefit expected from
purchasing a product or service. No participant
in a voluntary trade need engage in it if he believes he'd be giving
too much for what he's getting.
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